Invest In Yourself.
IIY Phytoventra is a UK phytonutrient brand built around a single belief: your daily wellbeing is the most worthwhile investment you can ever make.
Unlocking the science of Nature for an Active Life by Investing In Yourself.
A new name. The same scientific spine.
The IIY trademark brings together the four pillars of our philosophy — the meditative figure (you), the DNA double-helix (the science), the leaves emerging from above (Nature's healing power) and the sun rays (vitality). It is the visual promise we make to every customer.
IIY Phytoventra is the UK home for patented, clinically validated phytonutrient formulations — led today by Biocurcumax® (BCM-95). Our mission is to put gold-standard scientific evidence directly into the hands of UK households who want to take charge of their own wellbeing — one daily, deliberate investment at a time.
A UK consumer brand for patented, clinically validated phytonutrients.
IIY Phytoventra Ltd is the UK consumer arm for a curated portfolio of patented, clinically validated phytonutrient formulations. We source our ingredients directly from the original inventors and manufacturers and bring them into the United Kingdom under one trusted commercial roof — with full batch traceability, UK quality control, and end-to-end consumer accountability.
Our flagship lines — Biocurcumax® (BCM-95), a highly bioavailable curcumin extract, and Rhuleave-K®, a patented natural supplement — have been the subject of gold-standard, Phase III clinical research across a range of study areas.
Operating from Northampton, England, with VAT-registered UK supply, sequential UK invoicing, and 14-day UK Consumer Contracts Regulations returns — we are built to serve UK households the way a serious supplement brand should.
Our Vision
Revolutionizing the health supplement market through cutting-edge, scientifically validated innovation solutions
IIY's vision is to revolutionize the health supplement market by delivering cutting-edge, scientifically validated innovation solutions that improve quality of life—particularly for adults managing musculoskeletal pain and older adults concerned with cognitive health.
We are committed to becoming a trusted name in the industry, known for natural, effective, and research-driven products that address urgent health challenges. We aim to empower communities by working in partnership with Community Interest Companies (CICs) and charitable organisations across the UK.
By doing so, we ensure greater access to innovation solutions, while reinvesting profits into public health initiatives. Our goal is to distribute thousands of units of products like Rhuleave-K® and Biocurcumax® (BCM-95), while introducing novel developments such as a Curcuma-based oral nasal spray to naturally support immunity against COVID, influenza, and Alzheimer's—offering a vaccine-like preventive approach.
Strategic Objectives
Product Launch, Community Access & Awareness
Launch Rhuleave-K® and Biocurcumax® (BCM-95) through Community Interest Companies (CICs) and charities across the UK, bypassing traditional retail to ensure affordable, trusted access. Starting with founder funding, we plan to secure further investment to grow. A comprehensive public awareness campaign will educate communities and healthcare professionals about mitochondrial health and the benefits of natural supplements, building trust and promoting informed health choices nationwide.
Expansion & Product Innovation
Initially fund clinical research internally, with plans to secure additional support to advance further studies. This approach ensures sustained development of our innovations while expanding partnerships and building a trusted, science-backed brand. Over time we aim to broaden our range with new natural formulations.
Leadership & Global Impact
Become a leading brand in science-driven, socially responsible health supplements in the UK and globally. Expand our mitochondrial-focused product range targeting chronic and age-related diseases while scaling our community-based distribution model internationally. Create a circular system where profits support ongoing research and public health initiatives, linking innovation directly to lasting community impact.
Why Choose IIY
What sets us apart in the natural health supplement industry
Clinically validated & patented formulations with documented evidence
Natural, clean-label, non-pharmaceutical alternatives
Strong alignment with preventive health and innovation trends
Focused, specialized product offering with research backing
Multiple distribution channels serving diverse customer segments
Partnership with Community Interest Companies for accessible healthcare
Our Team
Leadership and partners driving IIY's mission forward
Nilesh Sutar
Finance Officer
Handling financial operations and business growth strategy
accounts@iiypv.com
Livlong Nutraceuticals Ltd
Manufacturer
A prominent Indian manufacturer specializing in advanced nutraceuticals, dietary supplements, and herbal extracts. A subsidiary of Arjuna Natural Pvt Ltd.
Charity Foundation Partner
Community Partner
Community distribution and health outreach partner
Guided by World-Class Science
Dr. Benny Antony, PhD
Scientific Advisor · IIY Phytoventra
Dr. Benny Antony is an internationally recognised scientist whose career in natural-product chemistry, phytopharmaceutical research, and clinical validation has shaped the modern curcumin category. At IIY, he provides high-level scientific oversight on product development, ensuring every formulation we bring to market is rooted in peer-reviewed evidence and GMP-certified manufacturing standards.
Bioavailability Science
Delivery systems that dramatically improve absorption of herbal actives.
Curcuminoid Research
Pioneering work on BCM-95® / Curcugreen®, a high-potency turmeric extract.
Inflammatory Pathways
Role of natural antioxidants in chronic inflammation and joint health.
Published Research & Patents
- Cochrane Central Register of Controlled Trials — BCM-95 randomised clinical trialRegistry entry on the Cochrane Library cataloguing a controlled clinical trial of BCM-95 (Biocurcumax®) curcumin formulation — included in Cochrane's gold-standard evidence database used by clinicians worldwide.
- Curcumin for the Treatment of Major Depression — Journal of Affective Disorders (2014)Randomised, double-blind, placebo-controlled study (Lopresti et al., 2014) demonstrating curcumin's efficacy as an adjunct in adults with major depressive disorder — landmark peer-reviewed evidence on curcumin's effects beyond joint health.
- Inventor of multiple patented extraction technologies for turmeric, boswellia and other medicinal plants.
"Dr. Antony's commitment to bridging traditional herbal wisdom with modern clinical science ensures IIY Phytoventra Ltd stays at the forefront of evidence-based joint health support."
Proudly Connected
We are proud to be an Active Member of Medilink Midlands, the UK's leading life sciences and MedTech industry association. This membership positions IIY at the forefront of healthcare innovation, connecting us with the best clinical, academic, and commercial expertise across the Midlands and beyond.
Through our Medilink Midlands membership, we actively participate in shaping the future of the life sciences sector — collaborating with pioneering organisations, accessing strategic industry insights, and strengthening the partnerships that drive meaningful health outcomes for communities across the United Kingdom.
View Our NetworkMedia
Photos, audio interviews, and videos featuring IIY
BBC Radio Humberside Interview
Featured Radio Interview
Interview Summary
In this BBC Radio Humberside interview, the IIY Phytoventra team discusses the challenges of arthritis management and introduces our innovative approach to natural health supplements. The interview highlights how our specialised turmeric extract overcomes the poor bioavailability of traditional curcumin, keeping active compounds in the bloodstream for 8–10 hours.
Key topics covered include the bioavailability advantages of patented turmeric extracts, the importance of plant-derived turmerones in enhancing absorption naturally, and the depth of published research supporting Curcugreen® (BCM-95) as a clean-label alternative to standard turmeric. The interview also touches on holistic lifestyle factors — balanced nutrition, mindful daily routines, and active living — that complement a quality food supplement.
The interview emphasises IIY Phytoventra's commitment to addressing chronic inflammation through science-backed, natural solutions, making science-backed health supplements accessible to communities across the UK.
UK–Malta MedTech & Life Sciences Collaboration Event
Malta • February 18, 2026
IIY at the UK–Malta MedTech & Life Sciences Collaboration Event
On 18 February 2026, IIY Phytoventra's leadership represented the brand at a prestigious MedTech and Life Sciences collaborative discussion held in Malta. The event was part of a significant initiative supported by the British High Commission Malta, alongside Malta Enterprise and MedTech Makers Lab, bringing together leading innovators, entrepreneurs, and experts from the UK and Malta to explore strengthening cooperation in healthcare innovation and life sciences.
The focus of the discussions was on streamlining innovation, deepening mutual understanding of the rapidly evolving life sciences ecosystems in both countries, and identifying opportunities for strategic partnerships that can accelerate translational research, clinical development, and market expansion in MedTech, biotechnology, and health innovation sectors.
Key Discussion Themes:
- Enhancing cross-border innovation collaboration in MedTech and biotech
- Identifying shared expertise in clinical research and regulatory pathways
- Supporting early-stage companies to expand internationally
- Fostering partnerships that can enhance patient outcomes while stimulating growth in both economies
The event underscored the growing importance of international cooperation in life sciences — especially between the UK, a global leader in health technologies and clinical research, and Malta, a fast-growing hub for innovation and entrepreneurial activity in the Mediterranean. The programme featured productive discussions, networking sessions, and knowledge sharing that highlighted how collaboration can unlock greater economic and scientific impact across the sector.
This participation enabled IIY Phytoventra to connect with pioneering organisations and thought leaders in the MedTech and life sciences landscape, reinforcing our commitment to innovation and strategic collaboration beyond the UK. This engagement aligns with IIY Phytoventra's mission to leverage cutting-edge science and international partnerships to drive positive change in joint health support and active living.
Join Us on the Journey to Better Health
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