Our Co-Founder & Director Jaz Sidhu (Rupinderjit Kaur) joins broadcaster Keith Vaz to talk turmeric heritage, high-absorption curcumin and what it really means to Invest In Yourself.
“Investing in yourself starts with clear, honest information — so people can make confident, everyday choices about their wellbeing.”
Turmeric has been part of Indian kitchens and daily rituals for generations. The conversation explores how that heritage is now being met with modern clinical rigour — and why the form of curcumin you choose matters.
Ordinary curcumin is notoriously hard for the body to absorb. Jaz explains why IIY Phytoventra chose the clinically-researched BCM-95® extract, which is standardised for high bioavailability without synthetic additives.
The brand philosophy — being proactive about everyday wellbeing rather than reactive — and why clear, honest information should sit at the heart of every wellness choice.
From supporting the farmers and growers behind the raw botanicals to full transparency on what goes into every bottle, the segment covers the values IIY Phytoventra is built on.
Co-Founder & Director of IIY Phytoventra. Jaz champions a science-meets-heritage approach to natural wellbeing — bringing clinically-researched botanicals like BCM-95® curcumin to UK households with full transparency on sourcing and quality.
Lyca Radio 1458 broadcasts across Greater London and beyond. “Talking Points” brings community, culture and wellbeing conversations to a wide UK audience.
Discover clinically-researched BCM-95® curcumin — vegan, allergen-free and made for an active life.
Food supplement. Not intended to diagnose, treat, cure or prevent any disease. Enjoy as part of a varied, balanced diet and healthy lifestyle.